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Cherries On Top launches in-depth AFC Bournemouth coverage

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11.08.26, 13:30 Updated 11.08.26, 19:28 2 Minute Read

Jack Tanner
Tom Crocker

Jack Tanner and Tom Crocker

A very warm welcome to Cherries On Top - your new home for in-depth, passionate coverage of AFC Bournemouth.

Cherries On Top goes beyond the headlines and quick news stories to bring you thought-out opinion, tactical analysis, exclusive interviews, and nostalgic lookbacks on the history of AFC Bournemouth.

We know exactly how much you care about your club, a side often overlooked by wider media. We believe that love deserves coverage that celebrates and analyses all things Cherries.

But who is we exactly? That would be Cherries On Top founders Tom Crocker and Jack Tanner. You can read more about our histories with the Cherries here - it goes back quite a while, and we have plenty of stories to tell.

AFC Bournemouth v Manchester United in Premier League season at Vitality Stadium.  Jack Tanner (L) and Tom Crocker (R) Picture by Richard Crease
A warm welcome from Cherries On Top founders Jack Tanner (L) and Tom Crocker (R)

Having previous with long-form Cherries content - writing features as part of our work for the Bournemouth Daily Echo - we’re pairing up once again to cover a club close to our hearts.

We’ll be writing about the Cherries across all departments, including Marco Rose’s first team, Helen Bleazard’s women’s side, and Alan Connell’s development squad.

Armed with years of experience covering Cherries, contacts, and plenty of ideas to write about, we do need one thing - your support.

We hope to build something truly special, going beyond just written content. But to get there, we need the help of the AFCB community.

In order to show what we’re about, we’ll be showcasing our work for free for a limited time after launch.

During that time, we will be running a special promotion for early adopters of Cherries On Top memberships. Those that sign-up for a year before Saturday, September 12 will be able to take advantage of 50% off - meaning you can receive our full coverage over the next 12 months for just £25.

On top of that, all subscribers get an extra month for free as a thank you for helping us get our passion project off the ground.

Monthly subscriptions are £5 - cheaper than a pint in most venues with a BH postcode - offering you flexibility.

We understand that everybody is having to make their money go a little bit further nowadays, but subscriptions help justify us spending more time and resources on Cherries On Top - allowing us to improve our content.

We were blown away by the support we received during the early interest period, and the only way we can thank you all is by showing you what we’ve been working on.

Tom Crocker (L) and Jack Tanner (R) pictured sat in the away dugout at AFC Bournemouth.

Up the Cherries, in all departments!

Jack & Tom

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Jack Tanner

Jack Tanner Starting his journalism career covering local non-league football at the age of 14, Dorset-native Jack Tanner covered Cherries for the Bournemouth Daily Echo for the best part of four years. After a brief stint covering AFC Bournemouth on a freelance basis for national newspapers, Jack went on to cover boxing for The Independent.

Tom Crocker

Tom Crocker Tom began his sports journalism career as a teenager, volunteering on matchdays to write for AFC Bournemouth’s official club website during their time in the third and fourth tiers. After a spell working freelance, Tom then took a role at the Bournemouth Daily Echo, covering the club full-time for five years, from 2019 until 2024.

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